Ben & Jerry’s hopes to stay incredibly on-brand with CBD ice cream

Ben & Jerry’s hopes to stay incredibly on-brand with CBD ice cream

Ben & Jerry’s hopes to stay incredibly on-brand with CBD ice cream

While the growing legality of recreational and medicinal marijuana tends to command most of the headlines in the ongoing U.S. cannabis debate, CBD (or cannabidiol) is having its own cultural moment. The compound, derived from hemp, doesn’t have the same psychoactive properties as THC. By sidestepping the induced high, CBD has become an incredibly popular physical and mental health cure-all, particularly in the past year or so.

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